A Case Study in Brand Consistency
All Day Spray, a rapidly growing caffeinated spray brand, needed to ensure a signature, vibrant Pantone yellow was perfectly consistent across all printed materials, from packaging and labels to promotional collateral.
THE CHALLENGE
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All Day Spray was experiencing color inconsistencies—a critical issue for a brand whose primary identity relies on a specific color.
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Inconsistent print results from multiple vendors led to consumer confusion and a lack of brand cohesion across different product lines and marketing materials.
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The internal team lacked the specialized expertise and vendor relationships needed to solve the problem efficiently and at scale.
THE SOLUTION
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Selection: Collaborated with the All Day Spray team to identify the precise Pantone swatches that best represented their brand's energetic personality.
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Standards: Worked with a high end proofing company to develop a master color sample to be used as a "gold standard" for all future print jobs.
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Vendor Management: Led the communication and technical conversations with each print vendor, ensuring every supplier understood and met the exacting color requirements.
The Process: From Swatch to Shelf
STEP 1:
COLOR
AUDIT
TradeWorks conducted a thorough audit of All Day Spray's existing collateral to document the current inconsistencies.
STEP 2: PANTONE SELECTION
The team worked with the client to select a Pantone yellow, creating a central point of reference.
STEP 3: VENDOR
VETTING
TradeWorks worked with All Day Spray’s print vendors, sharing the master swatch and technical data, and troubleshooting potential issues with ink mixes and printing processes.
STEP 4:
PROOFING &
APPROVAL
A rigorous proofing process was implemented where TradeWorks approved every proof, guaranteeing color accuracy before mass production.
STEP 5:
RETAIL
EXECUTION
Upon printing proof approval, All Day elements were printed and executed in various retail environments. A boost in sales resulted after this execution.
THE RESULTS
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Brand Consistency: Achieved a single, consistent shade of yellow across all product lines and marketing materials, reinforcing brand recognition.
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Streamlined Operations: The new process eliminated the need for multiple rounds of proofing and vendor communication for All Day Spray, saving time and resources.
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Cost Savings: Reduced waste from rejected print runs and optimized production by eliminating re-dos due to color errors.
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Stronger Partnership: The successful project solidified TradeWorks as a trusted partner, leading to ongoing collaboration on future projects.
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Sales Boost: A cohesive retail execution led to an increase in sales, even outselling an established competitor brand.
